It’s a pretty well known fact– companies who have the most successful marketing campaigns, are the ones who have initiated strong content strategies.

So what is a content strategy? This is an opportunity for you and your marketing team to hone in on the “right” information so that the nuance of your products or services is communicated through the appropriate channels. Ultimately, we all want to bring customers to market and this is a fantastic place to begin.

What’s more, it’s important to present content that’s interesting, informative, and fresh. It will take a little planning on your part, so why not start by coming up with a content statement to help get you organized?

Much like a mission statement, you will be setting an intention from which all content is created. Essentially, you want to put together one statement which addresses:

• your target audience and their needs 
• your business goals

Check out The Content Marketing Institute’s articles where they go into detail about content strategy and how to make the most of it. According to strategist Meghan Casey,

“When everyone on your content team works from the same core content strategy statement, your organization has the best possible chance of getting the results you seek.”

Oh so true! And, remember this is a flexible and dynamic approach to managing your content goals. Casey suggests that you might want to create various content statements for different marketing initiatives.

The takeaway is that you absolutely need an organized system in place to file away ideas that are both on target and creative. Building a content strategy will facilitate the writing, editing, and publishing process. Soon you’ll be on your way to more exposure, leading to increased revenue across the board!

How will potential clients understand just how much they need your services if they don’t know about your successes? The truth is, unless you invest time and effort into developing strong success stories or case studies, they cannot…

Success story marketing helps your customers learn about who your customers are and how your services work. When composed creatively and accurately, you will garner trust from potential buyers, while at the same time forge a solid business reputation.

Success stories are an important piece to the marketing puzzle. Take a trip around the internet and you’ll find the majority of businesses feature case studies on their websites. They are showing how and why their services effectively solve problems.

The ultimate goal is to build credibility so that your target audience will be more inclined to form a relationship with you. After all, we naturally seek trust and loyalty. When we can validate our services or products, we are setting ourselves up for success!

So don’t leave their decisions up to chance. Show your audience why you’re the best option. If you haven’t already looked into developing case studies for your company, or if you want to fine-tune your existing approach, I highly recommend the book, The Complete Guide to Success-Story Making, by Casey Hibbard. I have found his guidance extremely helpful and have adopted many of his suggestions and techniques within my own practice.

I have been writing in one capacity or another for over 10 years. From founding and directing my own tutoring agency to evolving into a freelance copywriter, I have enjoyed many opportunities to learn about interesting businesses throughout my career.

Every time I acquire a new content writing contract, I get to dive into a new business model, which keeps my practice exciting and dynamic. Whether I’m working with SaaS or B2B marketing, it’s always interesting for me.

After all, the common thread running through my diverse professional background is my strong affinity for writing. I find that I can adapt quite quickly to the voice of each company and I welcome each experience.

So why is this important for you to know? Well, the first and I think most important advantage I provide for my clients is that I approach each writing project with a fresh eye and perspective.

For example, perhaps you are known to publish only highly-technical blog posts but now need to shift to a more relatable writing style for marketers. I can absolutely make that happen because I am not so entrenched in the minutia and can “see” another view of the complete picture. I have found that it’s sometimes difficult for managers or engineers to switch gears and communicate in a different, more relaxed tone.

Along with a fresh perspective, a writer must have the wherewithal to conduct thorough and extensive research. This step is key in gaining as much insight as possible and I believe this needs to be done as quickly and efficiently as possible.

Keeping these points in mind, you should think about outsourcing a content writer if you want to:

• bring in a fresh perspective about your business
• free yourself up to take care of other, more important tasks
• work with someone who writes for a living
• work with someone who is fastidious about details and deadlines

All in all, it’s a worthwhile investment and a fantastic opportunity to expand your target audience. You cannot go wrong!

Thank you for visiting my website! I am so excited about the prospect of connecting with you and finding out all about your content writing needs.

Please feel free to give me a call or complete the contact form and I will get in touch with you very soon!

Take good care…

Shannon Stone-Kwast