I have been writing in one capacity or another for over 10 years. From founding and directing my own tutoring agency to evolving into a freelance copywriter, I have enjoyed many opportunities to learn about interesting businesses throughout my career.
Every time I acquire a new content writing contract, I get to dive into a new business model, which keeps my practice exciting and dynamic. Whether I’m working with SaaS or B2B marketing, it’s always interesting for me.
After all, the common thread running through my diverse professional background is my strong affinity for writing. I find that I can adapt quite quickly to the voice of each company and I welcome each experience.
So why is this important for you to know? Well, the first and I think most important advantage I provide for my clients is that I approach each writing project with a fresh eye and perspective.
For example, perhaps you are known to publish only highly-technical blog posts but now need to shift to a more relatable writing style for marketers. I can absolutely make that happen because I am not so entrenched in the minutia and can “see” another view of the complete picture. I have found that it’s sometimes difficult for managers or engineers to switch gears and communicate in a different, more relaxed tone.
Along with a fresh perspective, a writer must have the wherewithal to conduct thorough and extensive research. This step is key in gaining as much insight as possible and I believe this needs to be done as quickly and efficiently as possible.
Keeping these points in mind, you should think about outsourcing a content writer if you want to:
- bring in a fresh perspective about your business
- free yourself up to take care of other, more important tasks
- work with someone who writes for a living
- work with someone who is fastidious about details and deadlines
All in all, it’s a worthwhile investment and a fantastic opportunity to expand your target audience. You cannot go wrong!
Shannon Stone-Kwast 