How will potential clients understand just how much they need your services if they don’t know about your successes? The truth is, unless you invest time and effort into developing strong success stories or case studies, they cannot…
Success story marketing helps your customers learn about who your customers are and how your services work. When composed creatively and accurately, you will garner trust from potential buyers, while at the same time forge a solid business reputation.
Success stories are an important piece to the marketing puzzle. Take a trip around the internet and you’ll find the majority of businesses feature case studies on their websites. They are showing how and why their services effectively solve problems.
The ultimate goal is to build credibility so that your target audience will be more inclined to form a relationship with you. After all, we naturally seek trust and loyalty. When we can validate our services or products, we are setting ourselves up for success!
So don’t leave their decisions up to chance. Show your audience why you’re the best option. If you haven’t already looked into developing case studies for your company, or if you want to fine-tune your existing approach, I highly recommend the book, The Complete Guide to Success-Story Making, by Casey Hibbard. I have found his guidance extremely helpful and have adopted many of his suggestions and techniques within my own practice.
Shannon Stone-Kwast 